Client: The Mailbox
Project: An Extra Dimension
Credit: Produced at 3 fish in a tree
A lettings book to attract new and exciting fashion-based retailers to the retail development The Mailbox, Birmingham.
The book needed to engage the fashion-conscious recipients from the outset and wow them with what is, in fact, dry statistical data in an engaging, easy to understand way.
Felt was used for the covers and dividers, which complemented the up-market fashion focus of the piece. It was a complex print production process involving an unusual mix of materials. The books have made a significant contribution in boosting fashion and restaurant retail lettings, whilst creating an awareness amongst the target businesses that The Mailbox is the place to be in Birmingham.