Client: Fifty Fifty
Project: Corporate Identity and Website
Logo, identity and communication materials for Fifty Fifty; a London-based post production agency.
When we're involved in corporate identity work like this, sometimes it's the idea for a logo which comes first and the identity follows on, and sometimes it's an idea for the identity which drives the logo. In the case of this project it was definitely the latter.
The idea for the visual identity was to create a rich library of composite images, each image is composed of part something, part something else in red, green or blue. The images loosely relate to the variety of work they do, and ties in conceptually with the process of editing, the RGB colour spectrum intrinsic to the industry, and of course the company name Fifty Fifty.
To best complement this, we created a clean and simple logotype which appears in the three colour versions of red, green and blue. The idea of having logo versions gives them the opportunity to choose the most appropriate colour-way to better partner an image it might sit alongside.
As part of the project we created a whole host of useful materials such as business cards, labels and inserts, email signatures, internal and external signage and a website.
"We were impressed with Bison Bison’s design skills from the word go, not least because the ideas that they came up with were right up our street which demonstrated a clear understanding of the brief, of us as a client and our marketplace – after just the one meeting.
The design approval process was a joy, and their project management and client care meant that we didn't have to worry about a thing.
The new corporate identity that they’ve produced for us is making a difference on a daily basis. It’s already received plenty of positive comments from our clients, and I’m sure envious glances from our competitors."
Managing Director, Fifty Fifty