Project: Corporate Identity
Credit: Produced at 3 fish in a tree
Frijarc is a multidisciplinary architects practice that specialises in the integration of environments with new media.
The logo uses a dot-matrix typeface, which nods to the digital nature of their work. On printed material, these 'dots' are laser cut to reveal the content beneath. This is complemented by a simple identity – a basic colour palette, supported by a mono-spaced typeface.