Client: Polly Wales
Project: E-commerce website
Polly Wales is an award-winning British jewellery designer whose pioneering approach to fine jewellery and her signature rough-luxe aesthetic has won her international acclaim.
We were asked to redesigned the Polly's existing website to better present her range of products, add extra functionality and make purchasing a product simpler and easier.
The site was re-imagined to improve the user experience, calls to action, the emphasis on key product information and the checkout process. Behind the scenes, the website carries some sophisticated e-commerce functionality which provides the team with an at-a-glance order history, allows them to offer promotional discount codes, manage product variations, enables variable shipping rates for buyers in different parts of the world and generates selling reports for the analysing of product sales.
The new aesthetic of the site is cleaner and more elegant, allowing the beautiful pieces to shine through.