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Client: UBS
Project: iPad app for UBS's Formula 1 hospitality programme

UBS’s Global Partnership with Formula 1, which commenced in 2010, is the centerpiece of the company’s international sponsorship portfolio. UBS and Formula 1 share a commitment to high performance and success through teamwork, as well as a relentless pursuit of excellence at a global level, making Formula 1 a perfect match with their core principle: “We will not rest until the race is won”.

We were asked to design an iPad app which would showcase this partnership. The audience – UBS’s most valued clients attending hospitality events at key races during the race season.

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