Project: iPad app for UBS's Formula 1 hospitality programme
UBS’s Global Partnership with Formula 1, which commenced in 2010, is the centerpiece of the company’s international sponsorship portfolio. UBS and Formula 1 share a commitment to high performance and success through teamwork, as well as a relentless pursuit of excellence at a global level, making Formula 1 a perfect match with their core principle: “We will not rest until the race is won”.
We were asked to design an iPad app which would showcase this partnership. The audience – UBS’s most valued clients attending hospitality events at key races during the race season.