Client: The Royal Mint
Project: WWF 50 Pence
The WWF stands for much more than animal conservation. Yes, animal conservation is a key aspect of the organization, but its activities are much broader than that. Its interests lie in promoting the use of renewable resources and reducing the extent of pollution and wasteful consumption in addition to preserving the world's biological diversity.
The design presents a selection of 50 stylised icons that represent the various facets of the WWF – shapes that complement the WWF logo, but shapes that are recognisable at a very small size. If you peer closely, you'll see that the design features mammals, birds, fish, insects, fruit, seeds, trees and plants. There are also icons representing human impact; farming, transport, renewable energy sources and the home.
The new coins will be released into general circulation in 2011.